AdWords recently changes it's interface, and although the change was optional, it has now become mandatory and all accounts have been converted to use it. The following videos outline the major changes implemented and the key features and benefits gained.
New AdWords Interface - Faster Account Navigation |
Browse all your campaigns and ad groups at once in a new account tree; Compare performance easily by jumping between ad groups. |
|
New AdWords Interface - Track Performance Efficiently |
Use customised graphs to chart trends in up to two metrics at once; Find and edit the most important keywords across your entire account. |
|
New AdWords Interface - Find New Optimisation Opportunities |
Use filters to find the biggest opportunities for improvement; Segment statistics to get deeper insight into keyword performance; Find new keyword ideas with easier access to search query reports; Add negative keywords directly from reports to refine your targeting. |
|
New AdWords Interface - Spend Less Time Making Changes |
Edit bids and keywords without loading a separate page. |
|
New AdWords Interface - Get More Out of the Content Network |
Check your performance on individual sites on the new Networks tab; Adjust your bids for different placements based on performance; Exclude placements that aren't working for you. |
|
| |