Conversion Booster | Boost The Performance Of Your Website | Boost Your Website Leads

So, you read somewhere that a 2% lead conversion rate is good. So why do some websites get lead conversion rates of over 10%?

"Learn the secrets of true Internet marketing and understand what truly makes a website convert its visitors into paying customers."

At 2% conversion, we'd predict you're lucky to break even.

Actually a majority of websites with a 2% conversion couldn't sustain it for over a year as the market is too fluid and online advertising costs are increasing due to increased demand.

These days with click costs ranging from $1 to $7 per click broadly speaking, getting 100 visitors could cost you between $100 and $700.

At a 2% lead conversion rate, this equates to a cost of between $50 and $350 to acquire a lead, which is why conversion rates are so important.

As a comparison, a 10% conversion rate would equate each leads acquisition cost to between $10 and $70. A huge difference, and certainly the area where ROI gets trapped in most online campaigns.

Remembering that each lead does not necessarily convert into a paying customer, it's important to note you could require numerous visitors and leads to generate an actual sale.

Did you know you can probably double your website's generated sales right away, and halve your ad costs?

The beauty of online marketing is its ability to generate instant and immediate results. Never before in the history of marketing has data and information been available at the speed with which it is today in terms of testing, analysis and results.

By understanding what your visitors are doing on your site, you're able to get an insight into their behaviour and reasons for taking various actions.

The information is both informative and insightful, and can hold the secrets to better website conversion results.

There are ways to get immediate results online and all our projects are geared to deliver the quickest wins in the shortest possible timeframes.

Proven approach

Our proven and practical approach to conversion optimisation is geared towards maximising your spend outcomes while delivering the desired results.

Strategy prioritisation is key, and we focus on the quick wins first against a carefully measured project plan, with clearly defined milestones and expected results.

Conversion Strategies

There are some very well defined ways of achieving conversion improvements, and some are very well known. If you're using AdWords, utilising the AdWords Conversion Optimiser and implementing Ad split testing can certainly help the process.

The most valuable information will probably reside in Google Analytics, which we will trawl through and interpret into meaningful sales conversion strategies based on visitor behaviour.

Having covered off all the basics, and pending you are deriving results from your core channels, we may elect to extend the strategy. Tthis can be done by utilising surveys and online polls to really understand what your audience is looking for and how to sell into each nominated target segment.

Next Steps

All our engagements utilise a project based approach and methodology which helps focus on outcomes and deliverables. Projects of this nature can start off fairly structured but evolve into ongoing consultancy, with key monthly checkpoints. Overall the focus is on getting closer to the desired targets profitably.

Contact us today to find out how your website can be converted into a lead generating machine.